Human-as-a-Platform
The 1st platform was the personal computer. The 2nd the web browser.
The 3rd the smartphone. Now a 4th has arrived. Us.
Multi-Trillion Dollar Economy
Innovation is moving to the human being. It's fueling a new economy. The 4 vectors driving it are:
Human-Machine Convergence
Machines are poised to know humans better than humans. They’re also on a path of integration with humans; becoming an extension of us. It's evident today ranging from injectable biosensors to affective computing to AI advances.
New Health Paradigms
Continuous rather than episodic. Proliferating machine intelligence. Predictive and preventative. Anti-aging. Health optimizing. Integrative of genetics, psychology, environment and lifestyle choices. Data and consumer driven.
Decentralization of Healthcare
Medicalization of the smartphone. Shift towards clinical-grade sensors in wearables. Explosion of health, fitness and wellness apps. Expanding direct-to-consumer lab testing. Consumerization of healthcare and medical devices.
Eroding Industry Boundaries
Quantification of health, wellness and lifestyles is eroding boundaries between mobile, healthcare, genomics, fitness, wearables, medical devices, pharmaceutical, clinical labs, personalized nutrition, life extension and insurance.
Our Services
A boutique innovation agency serving at the intersection of devices, AI, mobile & apps with biology, health & wellness.
Partnerships
Receive recommendations and introductions that will accelerate your product, service or project.
Strategy
Make sure every angle is considered. Clarify where your company wants to go and how.
Positioning
Drafting original or altering any existing. Potential pivots and outmaneuvering your competition.
Workshops
Practical 1-3 day onsite events. Typically for C-level executives. Global delivery.
Market Intelligence
Daily monitoring of the top 120 health and wellness apps, 30 devices and 20 DTC services.
Advisory
Independent. One-on-one video calls or in person. Full confidentiality guaranteed.
Prototyping
Quickly explore your ideas and intentions. Get feedback before any committing resources.
UX/UI Reviews
Onboarding, user retention, card design, information hierarchy (Web/iOS/Android).
Product/Market Fit
Check key assumptions across product, pricing, and business models. Get users to sell for you.
Let's Start a Conversation!
Companies at all stages, startups to Fortune 500s. Don't needlessly get outperformed by competitors.