The 1st platform was the personal computer. The 2nd the web browser.
The 3rd the smartphone. Now a 4th has arrived. Us.
Multi-Trillion Dollar Economy
Innovation is moving to the human, fueling a new economy.
The 4 mega trends driving it are:
Machines are poised to know humans better than humans. They’re also on a path of integration with humans; becoming an extension of us. It's evident today ranging from injectable biosensors to affective computing to AI advances.
New Health Paradigms
Continuous rather than episodic. Proliferating machine intelligence. Predictive and preventative. Anti-aging. Health optimizing. Integrative of genetics, psychology, environment and lifestyle choices. Data and consumer driven.
Decentralization of Healthcare
Medicalization of the smartphone. Shift towards clinical-grade sensors in wearables. Explosion of health, fitness and wellness apps. Expanding direct-to-consumer lab testing. Consumerization of healthcare and medical devices.
Quantification of Health & Wellness
Deep quantification of health and wellness is starting to erode the boundaries between mobile, healthcare, genomics, fitness, wearables, medical devices, pharmaceutical, clinical labs, personalized nutrition, life extension and insurance.
A boutique innovation agency serving at the intersection of devices, AI, mobile & apps with biology, health & wellness.
Receive recommendations and introductions that will accelerate your product, service or project.
Make sure every angle is considered. Clarify where your company wants to go and how.
Drafting original or altering any existing. Potential pivots and outmaneuvering your competition.
Practical 1-3 day onsite events. Typically for C-level executives. Global delivery.
Daily monitoring of the top 120 health and wellness apps, 30 devices and 20 DTC services.
Independent. One-on-one video calls or in person. Full confidentiality guaranteed.
Quickly explore your ideas and intentions. Get feedback before any committing resources.
Onboarding, user retention, card design, information hierarchy (Web/iOS/Android).
Check key assumptions across product, pricing, and business models. Get users to sell for you.